Thursday, July 29, 2010

iPod Integration in the Top Ten Automotive Technologies of the Decade

It's amazing how far reaching MP3 technology has become since the introduction of the iPod in 2003. Apple's vision of the iPod has truly extended to just about anything consumers can imagine. We can play our iPods anywhere. At home, at the gym, on a hike and in the car. But it's the car stereo application that seems to have fallen short for consumers. But its not Apple's fault. They foresaw the OEM car stereo application when they first introduced the iPod and even approached Alpine Electronics, the OEM car stereo maker for a huge majority of vehicles you see on the road. They wanted to collaborate with Alpine to integrate the iPod with the factory car stereo's so that consumers could enjoy having their iPods on the road. It raised the a big question, "wouldn't that kill the CD changer market?". The honest answer was yes. The short story is the cry that came back from the manufacturers of the CD changer was too big and the result is consumers are today left with the poor fidelity options of FM modulation, cassette adapters and 3.5mm jacks. Fear not however, because this isn't the only option anymore.
Earlier this year Edmunds.com named iPod Integration in their Top Ten automotive technologies of the Decade. "We've come a long way from carrying around bulky multi-CD cases. Today drivers can bring along all their favorite music with a device that fits in a pocket and can be integrated with most vehicles." - Automotive Industries, Jan2010, Vol. 190 Issue 1, p53-53. And it's not as expensive as you might think. But let's explain how it works first.
iPod and iPhone Car Modules Play HIGH QUALITY music from your iPod and iPhone HARDWIRED through various available ports of your vehicles factory car stereo (ie: CD changer port) creating a truly integrated iPod Car Stereo. One of the most innovative and simple to install and use integration solutions is from DICE Electronics. Read what Stephen Witt, Dice Electronics new VP of Marketing has to say. Steve is the former VP of marketing at Alpine Electronics and was there when the struggle of integrating the iPod with factory car stereo's began.
"In today's digital world, consumers want a simple plug and play and cost effective integration solution for their cars. Everyone wants easy to understand value that will work in their cars. This "keep it simple" consumer behavior plays right into our strategy of promoting the complete solution integration including the connector to hook up their iPod/iPhone." - Stephen Witt EVP, Dice Electronics
Here is a list of the features and benefits of installing a iPod/iPhone Car Stereo Integration Module:
Hard-wired Connection
Seamless Connectivity with CD Quality Music
No Cassette Adapters
No Bulky FM Transmitter
Stereo Head-Unit Control
Music Control at Your Fingertips
Album/Artist Text Display
Album/Artist Information at a Glance
Constant Charging
Keeps Your iPod Charged on the go!
No Cigarette Lighter Charger
Steering Wheel Control
Easily Change Tracks and adjust volume
Keeps Your Hands Safely on the Wheel
Bluetooth Connectivity (optional)
Allows Hands-Free Calling
Music is Paused or Silenced When Answering Calls
Incoming Calls are Heard Over the Speakers
Vehicle-ignition-controlled playback
Music automatically pauses when ignition is off and resumes when ignition is turned back on

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